We’re experts in designing complete brand identities
001
Identity
Design.
Our design solutions help meet strategic business goals. Whether you need to make transformation real, ensure users’ experience of your brand is exceptional or differentiate yourself from the competition, we can use design to achieve this.
Visual Identity
We build distinctive visual identities, based on strategic foundations. We focus on delivering an identity that will work to help your brand reach its goals, and will be simple for your team to implement.
Motion
Make your presence felt at every opportunity. We define distinctive motion behaviours for your brand to ensure it is communicating across every channel.
002
Verbal
Identity.
A verbal identity is necessary for brands to clearly express themselves. It conveys their distinct personality and effectively builds audience relationships. As an integral part of any corporate identity, the right words can create real impact, fast.
Naming
A good name doesn’t make the brand but it’s a good place to start. Our approach to naming defines the objectives it should achieve, generates relevant options, tests and vets them for legal and language restrictions to arrive at a shortlist of viable names.
Voice & Tone
When brands have a distinctive voice they can have a big impact. We help brands leverage their tone of voice to ensure their personality shines through the medium and message.
003
Activation
& Guardianship
Integrating a brand into an organisation and maintaining it are challenging tasks that require sustained discipline and creativity.
We can help you to make your brand real for those who will be responsible for delivering on its promise, and to build a guardianship strategy to ensure the investment in brand drives returns over years to come.
Brand Activation
Developing a brand strategy is just the beginning. We develop opportunities, activities and a roadmap to bring brand to life throughout the organisation and beyond. The aim is to let people know what your brand stands for, whether they’re customers, media, investors or other stakeholders.
Brand Guardianship
Taking care of your brand requires discipline. It is essential to actively maintain your brand to ensure it remains relevant and well-articulated. We instil management strategies and practices to help businesses protect brand integrity and deliver it across operations consistently.
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Cultural
Identity
When brand permeates everything, your organisation does and becomes an integral part of your culture, it helps to attract talent, drive behavioural change or build a unique work atmosphere.
Brand Engagement
More than other factors, work with a clear purpose motivates and drives the performance of your people. We create programmes that bring your brand to life for employees, across cultures, ethnicities and age groups. Brand’s influence on organisational culture ensures a more authentic, relevant, bottom-up employee experience.
Employee Value Proposition and Employer Brand
The Employee Value Proposition (EVP) articulates what an organisation promises and delivers to existing and prospective employees. By putting brand at the centre of this effort, it ensures uniqueness and avoids simply implementing standard drivers of employee attraction and retention. The Employer Brand meanwhile elaborates the ‘why’ behind your EVP and helps to inspire primarily external audiences that may be interested in working for you.
005
Brand
Metrics
We use a suite of primary research tools to provide the data and insights you need to ensure brand is working for your business.
Brand metrics can help you test new concepts or diagnose perception challenges to make sure you’re offering relevant value. Make the business case for brand by proving its impact on your organisation.
Brand Effectiveness
We measure Brand Effectiveness by using data to identify where critical business challenges exist and quantify how Saffron’s creative brand solutions are working to resolve those challenges.
Concept Testing
Add objectivity to the subjective task of choosing a creative path. We test names, taglines and design systems with real consumers in a confidential and impartial way to identify the most relevant solution.
Brand Analytics
Our Brand Analytics practice adds brand strategy to your management KPI dashboard. By translating the brand strategy into a suite of clear measures, senior leadership can take targeted action to ensure the brand experience promised is being delivered.