Rebranding of J. de Jonge BV


With more than 60 years of experience in the tank terminal business J. de Jonge BV is the optimal partner for a total package involving mechanical engineering, new construction, maintenance and renovation of total systems for liquids and gasses between carriers and (tank terminal) installations.



bysalt created a completely new name, icon, logotype and identity system for J. de Jonge BV, J. de Jonge Group BV, JLS loading arm service and JRS rotating service.

We sought a fresh new brand identity that respects the past and is both modern and timeless. The identity needed to be adaptive, responsive and versatile.


Brand Strategy
Identity Design
Identity System
Complete Operations Kit
Web Development
Launch Kit


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