New identity for PayFix®
Payfix was established in 2015 as Campbell Finance and is a financial holding specialised in “invoice factoring”. The company wanted to change their logo, name and identity, as well as a totally new website and brand tools.
PayFix asked us to design a new logo and identity for the company. The old identity was full of cliché’s and they wanted something fresh to work with.
The new logo uses multiple graphic designs to bring the company’s outward appearance up to speed with their core values: confident, energetic, creative, and highly professional.
We sourced the platform interfaces from technology research, hen recreated simplified illustrations of the interfaces, carefully selecting the precise icons and styling details that would create the quickest recognition.
Old icons, very confusing
New icons, simple!
Sample old page: credit check
Sample new page: credit check