New identity for PayFix®


CLIENT (PayFix)

Payfix was established in 2015 as Campbell Finance and is a financial holding specialised in “invoice factoring”. The company wanted to change their logo, name and identity, as well as a totally new website and brand tools.

Website: https://payfix.nl/

BRIEF

PayFix asked us to design a new logo and identity for the company. The old identity was full of cliché’s and they wanted something fresh to work with.

The new logo uses multiple graphic designs to bring the company’s outward appearance up to speed with their core values: confident, energetic, creative, and highly professional.

We sourced the platform interfaces from technology research, hen recreated simplified illustrations of the interfaces, carefully selecting the precise icons and styling details that would create the quickest recognition.

SERVICES

Naming
Brand Strategy
Copy Writing
Identity Design
Identity System
Web Development
Launch Kit
DTP

Payfix1

Payfix2

Old icons, very confusing

Screen Shot 2017-11-21 at 19.08.34

New icons, simple!

Screen Shot 2017-11-21 at 19.30.47

Sample old page: credit check

Screen Shot 2017-11-21 at 19.09.10

Sample new page: credit check

Screen Shot 2017-11-21 at 19.09.00

Payfix5

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