New identity for PayFix®
Established in 2015, Campbell Finance was financial holding specialised in “invoice factoring”. The company wanted to change their name and identity, as well as a brand new website and brand tools.
PayFix asked us to design a new logo and identity for the company. The old identity was full of cliché’s and they wanted something fresh to work with.
The new logo uses multiple graphic designs to bring the company’s outward appearance up to speed with their core values: confident, energetic, creative, and highly professional.
The logo is used in multiple colours, but the main green colour is shown throughout the identity system.
Old icons, very confusing
New icons, simple!
Sample old page: credit check
Sample new page: credit check