New identity for PayFix®


CLIENT

Established in 2015, Campbell Finance was financial holding specialised in “invoice factoring”. The company wanted to change their name and identity, as well as a brand new website and brand tools.

BRIEF

PayFix asked us to design a new logo and identity for the company. The old identity was full of cliché’s and they wanted something fresh to work with.

The new logo uses multiple graphic designs to bring the company’s outward appearance up to speed with their core values: confident, energetic, creative, and highly professional.

The logo is used in multiple colours, but the main green colour is shown throughout the identity system.

SERVICES

Naming
Brand Strategy
Copy Writing
Identity Design
Identity System
Web Development
Launch Kit
DTP

Screen Shot 2017-11-21 at 19.08.24

®-Grijs

Payfix1

Payfix2

Old icons, very confusing

Screen Shot 2017-11-21 at 19.08.34

New icons, simple!

Screen Shot 2017-11-21 at 19.30.47

Sample old page: credit check

Screen Shot 2017-11-21 at 19.09.10

Sample new page: credit check

Screen Shot 2017-11-21 at 19.09.00

Payfix5